Many years ago I was chatting with a famous link builder. The topic was to identify the appropriate links. According to him, relevance was about word matching, so he encouraged people to think semantically about relevance. As an example, he suggested that Thai recipe sites have something in common with Thailand and would be a good link to Thai travel sites. His view made sense and many people shared his view. But I strongly opposed the idea of semantic relevance.
Thumbnail estimation, which is an easy ghost mannequin effect service way to determine if a "semantic relevance" link serves a ranking purpose, is to estimate whether traffic has potential conversions. If so, it's a good link. If the link doesn't have the potential to be converted, it's probably not the right link. why is that? Let's go back to the Thai recipe site. Relevance of visitor intent How likely are visitors to a Thai recipe site to switch to buying a flight to Thailand? How likely are a recipe site visitor to buy a cookbook? The answer shows what I want to think of as a relevance of the visitor's intent. Traffic intent If a link brings traffic, there is another relevance rule that it is a good link. The truth is in it. However, not all traffic is good. Some traffic is useless. The reason some traffic is useless is due to the intent of the visitor to that traffic. advertisement Continue reading below Why do they come to the site?
Here's how it works. Unsuccessful and successful virus link campaign A few years ago, I had a Link Building Clinic in New York. The audience stood up and talked about the amazing results of his company's viral link campaign. This was a business-to-business (B2B) company. It manufactured products purchased by university science laboratories and the US military. Their link building strategy was based on trend hijacking. The basic idea is to select a popular trend and create a way to connect it to that trend. Most basically, it can be a holiday-themed sale. The most ambitious is to tie it to video games and popular TV shows. They hijacked a very popular video game that had been in the news for weeks by creating novelty events that were directly linked to that video game. Introduced on a specially created web page