The commercialization of reading products is email list nothing more than in-app purchases and advertisements, corresponding to paid products and free products. Among them, the paid products in China are mainly the starting point, red sleeve, and QQ reading of Yuewen. These products are only paid for continuous reading. After years of deep cultivation, a large number of loyal readers have been accumulated, and users are highly sticky and willing to pay. Free products such as Tomato Novel, Crazy Reading, Seven Cats Novel, Midu, etc., users can continue to read for free, and the price paid is that an advertisement appears at regular intervals, .
The next in-app purchase product: Membership. Its benefits include ad-free reading, free listening to books, automatic page turning, and more. But email list overall it is still based on the free model. This article will analyze the commercialization of reading products based on the free model (not considering the commercialization of content adaptation and remake). 2. LTV of free reading products Usually a product will have an algorithm to estimate the 30-day LTV, 90-day LTV, 180-day LTV, etc. of the product. Through this calculation, it is estimated how many days the ROI will turn positive, and then to evaluate at what stage should increase the amount of investment to obtain The largest ROI and user scale.
There are many factors affecting LTV, including product UI, functional module design, content distribution strategy, commercialization strategy, etc. A relatively optimal solution is usually selected through experiments. 1. In-app purchase For users, in-app purchases are actually an expected demand, and for commercial students, this is an exciting product. In-app purchases mean that arpu will continue to rise. Although there will not be too many paying users for free reading products, compared with the benefits brought by advertising, it will come like water. 1) In-app purchase - member Some reading products can be ad-free through in-app purchase members.