Forum Posts

Salma Akter
Jul 16, 2022
In Welcome to the Forum
In 2021, the concept of data-driven growth has become b2b email list more and more mature, and CDP has become the highlight of enterprises' data-driven business growth. For a long time, Linkflow has continued to pay attention to the digital growth of consumer brands, and through the powerful docking and data integration capabilities of the low-code customer data platform, it has successfully helped new brands such as UNISKIN and Super Patch to quickly practice global consumer data management and refined operations. Improve consumer operational capabilities. The DTC model rides on the wind, and the new b2b email list brand changes rapidly DTC stands for Direct to Consumers, sometimes written as D2C, which means "direct-to-consumer", which refers to a business model in which brand manufacturers sell goods directly to consumers without going through intermediary sales channels. The DTC model originated in the United States around 2010, and first appeared in categories that were not responsive enough to the market but extremely profitable, such as glasses, shavers, and mattresses. These categories are often dominated by established companies, which hold the resources of traditional sales channels, but their products do not meet the real needs of consumers. These industries urgently need a revolution in business models. Founded in 2010, Warby Parker can not only make achievements in the glasses e-commerce channel that many people thought was unreliable at the time, but also achieved a valuation of 120 million US dollars in one year of business. Dollar Shave Club, a men’s razor brand established in 2012, took Gillette’s 30% market share in the U.S.
which is riding the wind, b2b email list continue to win? content media
0
0
3
Salma Akter
Jul 16, 2022
In Welcome to the Forum
The commercialization of reading products is email list nothing more than in-app purchases and advertisements, corresponding to paid products and free products. Among them, the paid products in China are mainly the starting point, red sleeve, and QQ reading of Yuewen. These products are only paid for continuous reading. After years of deep cultivation, a large number of loyal readers have been accumulated, and users are highly sticky and willing to pay. Free products such as Tomato Novel, Crazy Reading, Seven Cats Novel, Midu, etc., users can continue to read for free, and the price paid is that an advertisement appears at regular intervals, . The next in-app purchase product: Membership. Its benefits include ad-free reading, free listening to books, automatic page turning, and more. But email list overall it is still based on the free model. This article will analyze the commercialization of reading products based on the free model (not considering the commercialization of content adaptation and remake). 2. LTV of free reading products Usually a product will have an algorithm to estimate the 30-day LTV, 90-day LTV, 180-day LTV, etc. of the product. Through this calculation, it is estimated how many days the ROI will turn positive, and then to evaluate at what stage should increase the amount of investment to obtain The largest ROI and user scale. There are many factors affecting LTV, including product UI, functional module design, content distribution strategy, commercialization strategy, etc. A relatively optimal solution is usually selected through experiments. 1. In-app purchase For users, in-app purchases are actually an expected demand, and for commercial students, this is an exciting product. In-app purchases mean that arpu will continue to rise. Although there will not be too many paying users for free reading products, compared with the benefits brought by advertising, it will come like water. 1) In-app purchase - member Some reading products can be ad-free through in-app purchase members.
Talk about the email list commercialization products
 content media
0
0
2

Salma Akter

More actions